4 Brand-Building Tips on Using Instagram for Your Business
Tips on how to Create a Powerful Instagram Social Media Marketing Technique
One of the most powerful marketing tools marketers have today is social media. Through Facebook posts to tweets upon Twitter, sharing your products or services on social media platforms is a great way to boost brand awareness, engagement, sales and leads.
However , many people are remaining scratching their heads when it comes to advertising with Instagram.
Many of us use Instagram as a personal account to post pictures of our family, friends, vacations and food – but how can this tie into business? And should it?
With the speed of which Instagram keeps growing, don’t underestimate its value to enhance your brand and marketing attempts.
It has grown into an incredibly important marketing platform and even though the 18-29 12 months old’s are still prevalent users, the greater age groups are catching on and catching up fast.
Some 2018 Instagram stats from Sprout Social are usually telling:
᾿ 7 out of 10 hashtags on Instagram are branded
᾿ 80% of users stick to business on Instagram
᾿ 65% of top-performing Instagram posts feature products
If you feel the tug to explore Instagram as part of your social media marketing strategy, check out these initial pointers to help you get began:
1 . Use Hashtags Wisely
You don’t have to cram every hashtag you can think of in one post, but you do need at least a few.
A hashtag is the # sign followed by descriptive words about your image as in this instance, I used #marketing and #ctaconf, which was the conference I was going to at the time.
When an user clicks/taps on a hashtag or types a hashtag into the search box, it introduces all images that use that hashtag. The user can even subscribe to continue to stick to that hashtag.
The hope is the user will see your photo, head to your profile and best-case scenario, follow you and get engaged with more of your posts!
However , when hashtags are extremely popular, the competition to show up in the results is fierce. Much like SEO keywords, the more popular the term is, the harder it is to stay at the top of the search results. Hence, my example of using #marketing actually was futile if I wanted to get any kind of traction from that post.
You need to make your hashtags relevant to your company and location, but also engaging good enough that an user would type all of them into Instagram’s search box.
᾿ Say you have a pizza joint in Vancouver. You post a pic of your Pepperoni pizza using the hashtags #VancouversBestPizza #NicolosRestaurant #DeliciousDeepDish
᾿ Or you’re a Toronto wedding ceremony planner. You post an image of the bride and groom’s first dance with the hashtags #TorontoWeddingPlanner #LoveWins #WinterWedding
Holidays and special events are an outstanding time to promote your business and get Instagram followers. Whether it’s a selling on Black Friday, a Thanksgiving-related use for your product or a product shout-out on National Dog Time, they are all ideal opportunities to showcase your company brand in a non-salesy way.
2 . Thank Your Audience for Appearing
You don’t just post a bunch of photos and hashtags and wait for the likes to roll in.
To gain Instagram followers, engage with your audience and grow sales or leads, you should put in the time.
See an example right here from video expert Michele Moreno where she responds back to each of the comments left on her video posting.
So if someone leaves an opinion or question on one of your content, take the time to reply and thank them/answer their question.
Take a look at their profile, and if you like what you see, follow them.
Businesses often follow commenters first, in the hopes that they may return the favour.
You can also look for people who might be interested in your product, then comment on their photos and follow them, but don’t junk e-mail them with an ask to follow you right away.
3. Interact with the Right Influencers
Influencers are Instagram users who are able to influence your target audience because of their popularity and/or social media following.
Danielle Fossiles harz is a good example of an influencer who also worked with a brand. You may not recognize her name, but the 1 . 8 mil followers of her Instagram accounts WeWoreWhat do.
Bernstein and FIJI Water worked together to create BodyWoreWhat, a marketing campaign offering 8-minute exercise videos with her and the girl personal trainer.
That may be an extreme example, plus unless you have deep pockets you most likely won’t be able to attract an influencer with almost two million fans.
But don’t despair. From mom bloggers to local foodies, you are able to find someone who your target audience comes after, likes or admires.
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Maybe they’d be willing to review your product or even take a photo using it – use your imagination!
4. Don’t Just Shill Your Products
Instagram is not the area to simply share product shots continuously. Think of the experience people have using what you’re offering, or the benefits it provides people.
Even better, show real-examples. Requesting user-generated content from your audience is one way to do this. That means that users share their photos using a hashtag a person provide.
The online furniture store Wayfair. com does user-generated content perfectly. They have an user-generated campaign that will lets customers share photos of the stylish Wayfair-filled homes using the hashtag #WayfairAtHome.
Be sure to let people understand that their images might be featured in your page and you can increase your Instagram content material big time – for free!
Regardless of how you use Instagram for your business, end up being authentic and true to your brand name. It’s what the platform is all about, and it is going to help you grow your business, get Instagram followers and attract sales or leads.
Susan Friesen, creator of the award-winning web development plus digital marketing firm eVision Press, is a Web Specialist, Business & Marketing Consultant. r. She works with entrepreneurs who struggle with having the insufficient knowledge, skill and support needed to create their online business presence.