Exactly how Instagram Can Help Promote Your Businesses Marketing Strategy
When forming your social media strategy for your company, Instagram is an excellent mobile marketing app that can effectively carry over your companies marketing strategy. While Instagram is not the only tool that has been proven effective regarding businesses, it is hard to ignore as it is currently valued at One Billion dollars and 80 million+ customers. There are many ways that Instagram can be a large benefit when promoting your companies: marketing strategy, philosophy, and brand image. Here are a few key tips to keeping your own Instagram account consistent with your marketing strategy
Create your own unique hashtag
Generating your own unique hashtag is a basic way to build a loyal following on the businesses Instagram. Once you establish a name for your hashtag, make sure that you are promoting it to your audience by publishing it across all social networks so that as a caption on every Instagram post. Instagram also makes it really convenient to monitor which followers are actively using your businesses hashtag. I suggest engaging with the users who blog post your hashtag by either saying thanks to them personally or re-posting their photo, and tagging them. By recognizing the users who are actively using your hashtag, new users will be urged to post as well.
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Geo-Tagging Your Photos
Geo-Tagging your photos on Instagram, will allow your business to involve your own community on a completely different level. Simply by Geo-tagging photos, your followers can view the location(s) of your business if you happen to be a: retail store, restaurant, or workplace location. Geo-tagging is another great way to build your businesses following. If you and a co-worker go out to lunch at Chipotle, you can geo-tag your photo at the location you are dining at. In that way, Instagram users who also geo-tag this same location will be able to call at your photo, which will hopefully encourage them to adhere to your businesses account.
Encourage Worker Posts
Some of your most loyal promoters should be your employees. Encourage your employees to be actively involved in posting photos on your businesses account a few times a week. By having your employees on board, users who are following your will appreciate the ability to get to know more about your company’s employees. As long as you arranged clear guidelines of what is suitable to post, you should gain a following rather quickly due to the variety of different types of posts your account will consist of.
Connect your own Social Media Accounts
Be sure to sync all your businesses other social media accounts for your Instagram every time you post a photo. Having all of your social media accounts linked, your audience has a high potential to expand, because not all of your fans and followers will follow your own other accounts such as: Facebook, Twitter, Tumblr, and Flickr. Syncing up all your other social media accounts not only allows for additional content but a chance for more frequent posts.