Using Instagram to Market a Real Estate Listing
Instagram’s simple platform and focus on photos makes it the perfect app for real estate agents to share their listings. However , agencies who aren’t familiar with the platform might not know what kinds of pictures to post. Simply posting a photo of your listing with all the address and a description isn’t going to get much attention. You need to produce a story around the listing and share several photos to tell that story.
The easiest way to start “Instagramming” your listings is by using Instagram during an open house. Here are 7 different pictures you can take to make and share your open house tale.
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Start with a selfie
A “selfie” is a photo that you take associated with yourself. Take a selfie in your car, in front of the sign or by the entry way. Caption it with something like “Excited to host an open house in 12345 Main Street. ”
Your preferred room
Take a photo of your favorite room in the house. In the caption, get your followers to imagine life in that room. For example , if your favorite room could be the bathroom with the huge soaking bathtub, say something like “Can you envision coming home from a hard day’s work and getting to soak on this tub? Glorious! ”
Your favorite outdoor feature
Photograph your favorite outside area. Again, get your followers to imagine themselves living there. “Check out this built in BBQ. Would you love to sponsor summer BBQs at this home? ”
Give a shoutout to other agents
A shoutout is a social media referral. If a real estate agent you know comes by the house with clients, snap a picture using them and give them a shoutout within the caption (be sure to use their Instagram handle if they have one. ) Your caption could read something like this “Look who stopped by my open house today! Nice bringing your buyers @realestateagent. ”
Share your “to-do list. inch
Write or type a list of things need to do to prepare for the open home then post a picture. This gives individuals an idea of the services you supply when hosting an open house. You may also share the owners to do list to teach people on how they should prepare for an open house.
Tools of the Trade
Do you always bring a specific water container to open houses? Do you often bake cookies or bring a vase of flowers? Lay out your items and snap a photo. The caption can read something like “Here’s my open house survival kit! ”
Have the owners in on the fun
When the homeowners are around, take a photo with these. Tag them and ask them to talk about the photo on their Instagram and also to tag you!
Instagram is easy to use and the perfect platform for real estate agents who are unfamiliar with social media but want to use it to market their listings. With a few clicks of your smartphone digital camera and some witty captions, you’re next buyer could be one of your Instagram supporters.